Conundrum…blogging, posting, eating

Analysis paper plan? Check. Ruggie framework? Check. Group project prep? Check. Integrated Reporting webinar? Check.

Yes! A few days of respite before we hand up our Group Analysis Plan and before I put pen to paper to think of something somewhat intelligent to ask David at the upcoming 1-1 tutor tutorial. I picture it in my head. Check! Check! I smile.

And then it came, the Cambridge homepage email reminding us that we need to blog! This is alien territory to me. It’s not just that I’ve never blogged. I’ve an anti-blogging advocate. At the turn of the millennium, I was on a quasi-government steering committee titled ‘Parent Advisory Group for the Internet’. While we celebrated the worldwide web, we championed cyber safety, spoke up against online bullying and cautioned against sharing personal information and one’s life stories to all and sundry.

And so truth be told, blogging sits somewhat uncomfortably with me.

As does something else at this point in time, eating meat.

Yes as a wannabe sustainability aficionado, I was cognizant of tropical forests being decimated to accommodate cattle ranchers and native grassland destroyed by grazing. I was aware too that belching, flatulent life-stock emitted 18% of world’s methane, the chief agricultural GHG. But the knowledge and numbers didn’t really hit home until I became a part of the Moovers.

Yup we Moovers are a group of six Cambridge MSt students looking at ‘The Business Response of rising Beef Consumption’.

I read that a 1990 Brown University study calculated that recent world harvests, if equitably distributed with no diversion of grain to feeding livestock, could provide a vegetarian diet to 6 billion people, whereas a meat-rich diet can support only 2.6 billion. So I think, ‘If my family eats less meat, we can help meet MDG goals?’

I recall the data on food that came out of the Oxfam doughnut model.

Meeting the calorie needs of the 13% of the world’s population facing hunger would require just 1% of the current global food supply.

For the Moovers I’m thinking how we can unearth the industry’s ‘zipcar’ and explore the disruptive innovations out there to move that needle. After all, the ethical business response is also about ending hunger for the 13%.

But on the personal level, what can I do?

I have four kids. They range from slim to skinny. My youngest, Shan is 12 and has a BMI of 13.8. I had received a letter from the Singapore Health Promotion Board saying my daughter is severely underweight. It questions my parenting skills and tells me to feed her. (We don’t understand it as she eats like a horse)

Dinner is served. We have Chinese delicacies such is spinach with three types of egg, braised tofu with mushrooms, steamed dumplings, fried rice with salted fish…

Shan looks at me. She mouths ‘Where is the meat?’

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